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  <title>Matthew Dettman</title>
  <subtitle>Matthew Dettman builds software, data pipelines, and dashboards end to end, with the AI tooling around them and a decade in financial services behind it.</subtitle>
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  <updated>2026-07-30T00:00:00.000Z</updated>
  <author><name>Matthew Dettman</name></author>
  <entry>
    <id>https://dettman.io/blog/customers-a-revenue-ranking-hides</id>
    <title>The profitable customers a revenue ranking can&apos;t show you</title>
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    <published>2026-07-30T00:00:00.000Z</published>
    <updated>2026-07-30T00:00:00.000Z</updated>
    <author><name>Matthew Dettman</name></author>
    <summary type="text">Clustering a synthetic distributor&apos;s customer book with k-means, and the high-margin, fast-growing segment a revenue ranking structurally buries.</summary>
    <category term="analytics" />
    <category term="segmentation" />
    <category term="clustering" />
    <category term="sales analytics" />
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